JerHigh, part of the Charoen Pokphand Group (C.P. Group), one of Thailand’s largest agro-industrial and food conglomerates, leverages its extensive expertise in food production to ensure quality and safety in pet nutrition. The story of C.P. Group spans over a century, marked by expansion, diversification, and innovation.
The space-tech era
Today, C.P. Group is a leader in agribusiness and technology, with investments in AI, biotech, and green energy—producing chicken fit for NASA astronauts in space.
Expansion & diversification
In the 1980s-90s, C.P. Group expanded globally, entering retail with 7-Eleven, telecom with True Corporation, and food processing, establishing CP Foods as a global leader.
C.P. Group
Founded in 1921 by Chia Ek Chor and Chia Siew Whooy, C.P. Group started as a seed trading shop in Bangkok. It quickly expanded into agribusiness, leading Thailand’s poultry industry by the 1970s.
